Artificial intelligence (AI) is no longer a niche topic confined to tech labs and data centres. It is transforming how we live, work, communicate, shop, travel, and even receive healthcare. As AI continues to redefine business operations and societal structures, there has never been a better time to develop a deeper, more strategic understanding of its impact.
This is where a Master of Arts (MA) in Artificial Intelligence comes in, especially if you're from a non-STEM background and want to play a key role in the responsible adoption and integration of AI in your sector.
The rising demand for AI skills across every industry
From finance and education to public services and healthcare, organisations are rapidly integrating AI technologies to improve efficiency, innovation, and decision-making. This growing demand for AI is not limited to technical experts — there is a pressing need for professionals who understand the societal, ethical, and organisational implications of AI, and who can help guide its use responsibly.
An MA in Artificial Intelligence addresses this very need. Unlike technical MSc programmes, it focuses on building your strategic, analytical, and ethical understanding of AI — equipping you to shape its implementation rather than just build the tools.
MA vs MSc in artificial intelligence: a more inclusive option
While MSc programmes in AI are undeniably valuable, they typically require a background in computer science, mathematics, or engineering. This makes them less accessible to professionals from non-STEM fields such as law, business, public policy, healthcare, education, or the arts.
By contrast, our MA in Artificial Intelligence is designed as a conversion course for non-technical professionals. No prior experience in coding or advanced mathematics is required. Instead, you will develop a working understanding of key AI technologies such as machine learning, neural networks, and generative AI — all within a human-centred, real-world context.
What you will learn in an MA in AI
The MA in Artificial Intelligence gives you a holistic and critical lens through which to understand AI. You will explore:
- The fundamental technologies behind AI and how they are applied across industries
- The ethical, legal, and social implications of using AI, including fairness, transparency, and bias
- How to align AI with organisational goals, drive digital transformation, and ensure sustainable adoption
- Policy and governance frameworks that guide responsible AI use in both public and private sectors
This blend of practical knowledge and ethical insight empowers you to lead AI-related initiatives in your workplace or advise on policy and governance at a strategic level.
Tailor your learning with a course pathway
One of the strengths of our online MA in AI is the ability to tailor your studies to suit your career goals and interests. You can choose from one of three specialist pathways:
- MA Artificial Intelligence (general pathway) for a broad, cross-sector perspective
- MA Artificial Intelligence (digital transformation) for those leading technological change in organisations
- MA Artificial Intelligence (criminal justice systems) for professionals working in law, policing, or public policy
Each pathway provides targeted insights, enabling you to apply AI strategically and ethically in your field.
Why study your MA in AI online
Studying your master’s degree in Artificial Intelligence 100% online provides a number of advantages:
- Flexibility to study part-time while continuing to work or manage personal commitments
- Global relevance by learning alongside professionals from diverse backgrounds and countries
- Accessibility without the need to relocate or take a career break
- Affordability while still receiving a world-class education
You will graduate with a globally relevant qualification and a skillset that prepares you to lead the ethical adoption of AI across any sector.
Where an MA in AI can take you
Graduates of our MA programmes can go on to pursue exciting roles that focus on leadership, strategy, and policy. Potential job titles include:
- AI ethics officer
- Digital transformation manager
- AI policy advisor
- Technology strategy consultant
- AI project manager
- Responsible innovation lead
Your ability to bridge the gap between technical teams and decision-makers will make you a valuable asset in any organisation embracing AI.
Prepare for the future of work
Whether your goal is to influence policy, lead digital change, or simply understand the tools shaping your profession, studying an MA in Artificial Intelligence is a powerful step forward.
AI is more than a technical tool — it is a social force. With this degree, you will be equipped not just to keep up with technological change, but to lead it responsibly and effectively.
Explore our MA Artificial Intelligence courses and discover how you can shape the future of technology with purpose.
Discover MA Artificial Intelligence pathway courses
