Your guide to studying artificial intelligence online
Find the information you need about studying artificial intelligence (AI) online, including industry trends, potential career paths and course options.
What is AI?
AI is a field focused on creating systems capable of tasks typically requiring human intelligence, such as pattern recognition, data analysis, and informed decision-making. AI is becoming essential across many different sectors, driving advancements in public policy, healthcare, education, and business analysis. AI is transforming industries by making processes more efficient, improving decision-making through data, and solving problems with precision.
Discover our range of Artificial Intelligence master's degrees

MA Artificial Intelligence
Gain skills to apply and evaluate statistical and machine learning tools with a strong focus on ethical and practical considerations.
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MA Artificial Intelligence (Digital Transformation)
Learn how AI drives governance, economic, and workplace transformation, focusing on innovation, ethics, and evolving workforce skills.
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MA Artificial Intelligence (Criminal Justice Systems)
Examine the ethical, social, and policy challenges of AI in criminal justice, focusing on surveillance, predictive tech, and global AI-driven harms.
Explore the courseWhy study artificial intelligence?
Professionals who understand AI can add strategic value to their workplaces by automating tasks, analysing complex data, and guiding the responsible use of technology. You'll use this knowledge to make a significant impact in areas such as:

Healthcare

Finance

Policy

Education
Is AI in demand?
AI knowledge is now valuable not only in technical roles but also in hybrid positions that combine AI expertise with business strategy, ethics, or project management. This broad demand drives high earning potential, with AI roles often commanding above-average salaries. As businesses adopt intelligent systems to stay competitive, professionals with applied AI skills are well-placed for strategic roles in the evolving tech landscape.
“Roles related to AI, data and automation are rapidly emerging. By 2025, 97 million new positions in these areas are anticipated worldwide, especially in healthcare, finance, the public sector, and manufacturing”
- World Economic Forum
What skills do I need to succeed in AI?
To excel in AI, you’ll need a blend of practical, analytical, and ethical skills that are valuable across industries:
- AI problem-solving: Identify and address challenges in your sector with AI-driven solutions
- data analysis and visualisation: Interpret AI outputs and visualise insights for data-informed decision-making
- ethics and governance awareness: Understand AI’s societal impacts, essential for responsible, contextually aware technology use
- research and critical thinking: Stay up-to-date with AI developments and critically assess relevant innovations
These interdisciplinary skills empower you to use AI insights to enhance efficiency, inform policy decisions, and oversee ethical implementations in your field.
Is AI a good career path?
AI offers diverse and rewarding career opportunities, particularly for professionals who can integrate AI solutions within specific sectors. Your AI knowledge can make a meaningful impact, whether in policy advice, ethical oversight, or project management.
Potential career paths include:
- AI Strategy Consultant: Advise organisations on leveraging AI for operational strategies
- AI Ethics Officer: Oversee responsible AI use and ethical decision-making
- AI Project Manager: Lead AI initiatives from concept to execution, aligning with organisational goals
- Public Sector AI Policy Advisor: Guide public entities on AI policy development and responsible use
- AI-Enabled Business Analyst: Use AI insights to support business decisions and optimise processes
What is a conversion master’s course in AI?
A conversion master’s course in AI is tailored for professionals from non-technical backgrounds, providing essential skills in programming, data analysis, and AI principles. With no prior science, technology, engineering or mathematics (STEM) experience required, these courses focus on real-world applications.
They equip you to apply AI within your field, whether it’s business, healthcare, law, or policy. You’ll also explore AI’s ethical and social implications, empowering you to use AI responsibly in your industry.
Explore our AI conversion courses
Dr. Craig Webber introduces the online MA Artificial Intelligence programmes at the University of Southampton, emphasising their unique blend of technical skills, ethical considerations, and practical applications.
Read the video transcript
Hello. I'm Dr Craig Webber, Programme Leader for the suite of online MA Artificial Intelligence programmes here at the University of Southampton. These programmes are your gateway to exploring the transformative potential of AI, no matter your professional or academic background. What makes this cluster of programs unique is the blend of technical mastery, ethical considerations, and practical application.
We don't just teach AI. We show you how to apply it responsibly and effectively to create meaningful change. These are conversion programs, meaning they've been specifically designed for individuals from any professional background, making them accessible whether you're an experienced professional looking to upskill or new to the field of AI.
The foundation of our three programmes is built on seven core modules. These include introduction to AI, where you explore the foundations of AI and its societal impact. How does AI work, which demystifies the mechanics of AI and machine learning. Working with AI applications, providing hands on experience with AI tools and frameworks. AI in social problem analysis and policy formation, exploring AI's role in addressing global challenges, responsible AI, focusing on the ethical challenges and governance of AI, generative AI, where you'll work with cutting edge tools like large language models, designing research, which prepares you for your final dissertation project.
These modules ensure a robust understanding of AI fundamentals and practical skills for real world applications. In addition to these core modules, you'll have the opportunity to specialize by choosing one of three pathways.
For the general AI pathway, you'll study opening the machine learning black box, which explores the inner workings of machine learning and statistical learning in practice, where you engage with advanced data science techniques.
Through the AI and criminal justice systems pathway, you'll study AI and criminal justice, examining AI's impact on justice systems from predictive algorithms to surveillance, and Technoharms, which investigates AI's role in both combating and perpetuating online harms like misinformation and extremism.
For the AI and digital transformation pathway, your modules will include AI, transforming the workplace, which explores how AI is reshaping industries, organizational structures, and skill requirements. AI, governance, and global economy, which examines AI's influence on global trade, governance, and inequality.
Whether you follow the general pathway or choose to specialize, our programs equip you with the skills to understand AI deeply, apply it effectively, and lead responsibly in an AI driven world.
Delivered entirely online, this programme is designed for flexibility. You'll learn alongside a global community supported by expert faculty and resources, all tailored to meet the needs of working professionals.
Graduates of this program will be equipped with the technical expertise, ethical insight, and practical experience to excel in a wide range of careers, whether it's leading AI driven innovation, designing ethical AI solutions, or applying AI tools to transform organisations, you'll be prepared to navigate the rapidly evolving AI landscape.
Our focus on multidisciplinary skills ensures you can bridge technical knowledge with real world challenges, making you an invaluable asset in industries ranging from technology and health care to public policy and beyond.
The future is AI driven. Join us at the University of Southampton and take the next step towards shaping a smarter, more ethical world. Visit our website for more information. We look forward to welcoming you.
Is the MA Artificial Intelligence the right course for me?
Conversion master’s courses in AI are designed to welcome learners from diverse professional fields, providing foundational knowledge for those without a STEM background.
These courses focus on practical, real-world applications, covering foundational topics such as data analysis, AI ethics, and technology management in an approachable format. This structured, supportive approach enables you to build confidence as you learn. It helps you gain skills you can apply directly within your industry, bridging technical AI concepts with your existing expertise.
We also offer our campus-based MSc Artificial Intelligence. This course is ideal if you have a STEM background, and want a more technical approach to AI development and application.
Why study AI online with Southampton?

Conversion courses
You won’t need any advanced knowledge of mathematics, coding or other STEM subjects to succeed on our AI master’s courses.

Study while you work
Our part-time, 100% online courses allow you to fit your studies into your life.

Interdisciplinary knowledge
Our AI courses draw on expertise from the School of Economic, Social and Political Sciences, School of Mathematical Sciences and the Web Science Institute.

Societal impact
We collaborate with governments and organisations, giving you exposure to impactful, real-world applications of AI.
Interested in online master's study? Your journey starts here.
Got questions about our courses? Need guidance with your application? Our team of advisers is here to help. Fill in the form below to register your interest, and they’ll contact you shortly.