Tom Chapman
Module Leader of Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility, online Master in Management courses
Overview
Tom is a Principal Teaching Fellow in the Department of Digital and Data-Driven Marketing at Southampton Business School. His academic career spans more than 20 years in UK higher education, with previous leadership roles as Head of School and Associate Dean for Employability.
He's a Module Leader for the online Master in Management and also leads the on-campus MSc Marketing. He also contributes to undergraduate and postgraduate teaching in marketing strategy, ethics and sustainability. He has published in Sloan Management Review and Times Higher Education. He combines this with a strong interest in curriculum innovation, programme design, and the use of digital tools to enhance student learning.
Teaching and professional interests
Marketing education and curriculum innovation
Ethics, responsibility, and sustainability in marketing
Student engagement and employability
Digital tools for teaching and learning
Career highlights
- Supported and celebrated the successes of many students who have gone on to build impactful careers in marketing and related fields.
- Served as Associate Dean for Employability, leading initiatives to enhance graduate outcomes and employer engagement.
- Appointed Head of South Wales Business School, with responsibility for academic leadership and strategic direction.
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