Juliet Tomlinson
Senior Teaching Fellow at Winchester School of Art, Programme Director for MA in Creative Marketing and Branding online master's degrees
Overview
Juliet is Programme Leader for the online MA in Creative Marketing and Branding and a Senior Teaching Fellow at Winchester School of Art. She brings a distinctive combination of professional and academic expertise. For more than 20 years, she worked in offshore financial services with high-net-worth clients. She later moved into product and business development in e-commerce fashion.
In 2011, Juliet transitioned into higher education while running her own marketing consultancy, supporting small and start-up businesses with strategy, branding, and growth. This professional practice has continually informed her teaching, allowing her to bridge theoretical understanding with real-world application.
At Winchester School of Art, Juliet teaches across a broad range of marketing and business subjects. Her role focuses on equipping students with the critical and practical skills required to succeed in today’s creative industries.
Research interests
Marketing strategy and branding
Developing approaches to brand identity and positioning.
Consumer behaviour
Understanding how consumers interact with fashion, brands, and digital platforms.
Fashion marketing
Exploring the dynamics of consumer culture in fashion retail and branding.
Entrepreneurship and small business
Supporting start-ups and SMEs with effective marketing strategies.
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