MA Artificial Intelligence (Digital Transformation)
Format: 100% online |
Duration: 2 years, part time | Next start date: September 2025 |
Course overview
Artificial intelligence (AI) is transforming workplaces and society. Our MA in AI (Digital Transformation) equips you with essential AI knowledge and skills, even if you have no prior experience in the field. You’ll gain a strong foundation in the fundamentals, explore AI's societal and business impacts, and examine its role in reshaping jobs and organisational structures.
This programme prepares you to navigate the ethical, regulatory, and strategic aspects of digital transformation. Take the next step to leverage AI and ensure its responsible adoption in your workplace. Join us to become a leader in digital transformation.
Why choose this course?
- Industry-relevant content: Our course equips you with in-demand knowledge of how AI fits into the bigger picture. You’ll be well-prepared to guide your business towards responsible AI adoption.
- Conversion course: You won’t need any advanced knowledge of mathematics, coding or other science and engineering based subjects to succeed on this course.
- Grounded in practice: Our course’s focus on real-world applications of AI prepares you to effectively address and manage AI-driven changes in any sector.
On this MA Artificial Intelligence (Digital Transformation) you will:
- Study modules on working with AI applications, generative AI, and AI, Governance and Global Economy.
- Gain a solid foundation in how artificial intelligence works, including hands-on experience using popular applications and frameworks.
- Learn to leverage AI to analyse and address complex social issues, influence policy-making, and transform workplace and economic policies.
- Acquire the skills to design and conduct independent research, assess AI-related literature critically, and manage methodological challenges.
- Develop the ability to formulate and implement AI-driven strategies within organisations, solve complex problems and lead technological innovation in your workplace.
Why study online?
- Study while you work: Get the degree you want without putting your career on pause. Fit your studies around your life.
- Global networking: Join a vibrant international network of like-minded, ambitious professionals.
- Study from anywhere: Our flexible online format lets you learn wherever you are, saving you the hassle of visa costs and relocation.
About AI at the University of Southampton
- We're home to AI trailblazers like Dame Wendy Hall, Regius Professor and UN Advisor, and Professor Gopal Ramchurn, CEO of Response AI UK.
- Our AI research shapes international policy through partnerships with the UK government and the United Nations.
- We're at the heart of the UK's Responsible AI programme, developing ethical, impactful AI to benefit society.
Interested in online study? Your journey starts here.
Got questions about our courses? Need guidance with your application? Our team of advisers is here to help. Fill in the form below, and they’ll contact you shortly.
Key career benefits

Industry-ready expertise
Understand AI’s potential and learn how to implement it effectively to create meaningful impact in any sector.

Leadership development
Build the skills to guide teams and lead digital transformation through strategic decision-making and innovation.

Advanced problem-solving
Use AI-driven solutions to address complex business and ethical challenges, improving your analytical and strategic thinking

Career-focused knowledge
Gain the tools to adapt and thrive in a rapidly evolving, tech-driven world.